The answer is simple:
Games as a Service Microtransactions A microtransaction is a business model used to refer to all purchases that occur in-game, i.e. within the game, in addition to the initial expense. It is therefore the payment of a low commission for a quick transaction , usually aimed at purchasing virtual items or unlocking new features. Have you ever been so engrossed in a game that you were compelled to do something like this? So-called “in-game purchases” allow developers to monetize their games in a variety of ways beyond the initial purchase. These operations consist of the payment of a small fee that, at an individual level, may seem totally insignificant.
But can a developer really make a profit when each player spends just one dollar ? The answer is simple: 115 million people in the world play “League of Legends”, if each of them invested one dollar in the game… that would be a profit of 115 million dollars (data taken from sale lead NeilPatel 's article ) Virtual currency A support element provided to the player to increase his chance of improvement or success in the game is virtual currency . It is used in many games as a means of exchange or for purchasing new features. It can be represented by jewels, gold coins or virtual tokens that are obtained by completing missions or solving puzzles provided by the game.
Even the most popular cryptocurrencies, such as Bitcoin and Litecoin , can be earned by acquiring in-game assets and trading them in the in-game market. Recently, even purchasing products from certain brands, such as Mountain Dew and Butterfinger, allows users to obtain codes that can be inserted into their virtual storefronts, which can then be converted into currency or game add-ons. Selling game content to players To make the Games as a Service service effective, it is essential to keep the player's interest alive even after the purchase of the game. Only in this way, it is possible to continue to monetize it and make it a successful product.
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