Step Map your big funnel
Once you decide which action you want to take plan the stages toward it In most stores the conversion funnel is landing on the homepage browsing products adding to cart checkout and purchase Step Identify where youre losing them When tracking user behavior its critical to understand where in the funnel users are leaving These are opportunities for improvement These dropoff points are easier if the analytics platform tracks the said data Step Look for small fixes that result in big returnsLook at it micro See which clicks are causing most users to leave Are they getting stuck at some point I had one client site that posted long video reviews of their products on product pages I suggested that they used a trimmed version of the video with a video Lebanon Phone Number Data trimmer The shorter videos improved conversions At other times you may need to kill stock images Step Segment users to both successful and unsuccessful cohorts Segmentation is powerful These club people into behaviors by those who convert and behaviors by those who dont convert Do users who convert leave reviews
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Do they click on the like button or on the save button Step Consider your sources and optimize messaging Group users by source of traffic by search engine social media and more Step Hypothesize test repeat The key to effective CRO is to be creative That means running plenty of ideas even ones that dont seem to stem from logic testing those ideas and then repeating different ideas Are you using a template Maybe its time to ditch that Its a game of patience Finally learn from each test What are some CRO best practices Tale a methodical approach to CRO Use data Dont rely on guesswork or even hunches.
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