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Have you ever wondered how much time people spend on their phones and the Internet every day? The Internet has become an essential part of everyday life in the digital age, and it is not surprising that many people spend a significant amount of time using it. According to a recent survey, on average, Koreans use the Internet for more than 6 hours and mobile phones for at least 3 hours a day. The average six hours of Internet use includes time spent using all electronic devices, including computers, smartphones, and tablets, meaning that many people spend a significant portion of their day in front of a screen. In fact, some studies have shown that the average person spends a quarter of their waking hours on the Internet. What is a Keyword? Keywords are terms that people use to search for information on the Internet.
As Internet use becomes more widespread, interest in the role of keywords becomes increasingly important. Depending on how you search for a keyword, the content displayed in the search results provides the most appropriate page. In other words, you can find out what topics Special Data and information people are interested in and search for under specific keywords. Why is keyword analysis necessary? Therefore, keyword analysis has become an essential tool for businesses and organizations that want to optimize online and reach their goals. By analyzing the keywords most relevant to users, products or services, you can create content tailored to the interests and needs of your business' customers. This, in turn, can help improve your website's ranking in search results and drive more organic traffic to your site. In the next section, I will explain two reasons why you need keyword analysis. Understand customer intent Through the previous discussion, we learned that topics and data points that people want to know about can be confirmed through keyword analysis. In other words, all keywords are essentially filled with each user's intent, which includes various intentions, such as searching for nearby restaurants or purchasing items through e-commerce sites.
By analyzing keywords in this way, we can gain insight into the various intents present in customers' search keywords, which can help us understand individualized needs and tendencies. Restaurants near Sinsa Station – ‘Where are the restaurants near Sinsa Station?’ Buying men's shoes - 'I'm looking to buy new shoes, what should I do?' What is a refinancing loan ? What does refinancing loan mean? ' Search engine optimization (SEO) and content marketing Through keyword analysis, we were able to identify customers’ intent. If we can determine through analysis where our customers want to go, what they want to buy, and what information they want to know, we can dig deep into indicators of customer preferences and trends and publish content tailored to their intent. It becomes possible. Whether the content accurately captures the customer's intent, that is, whether the content is customer-friendly, is one of the important indicators for search engine optimization (SEO). Search engines expose content that best matches a specific keyword at the top, so if your site has content that accurately captures the customer's intent, it will be possible to be exposed at the top of the search engine.
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發表於 2024-1-10 12:55:04