The aim of the planned financial optimization

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The most important thing is sales All marketing activities must translate into sales. How you will achieve this effect: whether by slowly building your brand's position on the market, thinking about sales in the long term, or aggressively, with a focus on quick results - depends on the target group, the product sold, and the planned strategy. Management guru Peter Drucker aptly said: "Your marketing must work so that your product sells itself." The original version of the article was published in "Online Marketing" magazine no. - it was voted by the readers as the best text of the issue.

Influencer marketing – a temporary trend or a new quality in e-marketing? A guide on how to work with influencers CubeGroup AUTHOR: CubeGroup PUBLISHED: March , CATEGORY: Social Media Influencer marketing, focused on cooperation with bloggers and vloggers, is the fastest growing advertising trend photo retouching this year. Problems of display advertising and new challenges for marketers New technologies and solutions stimulate the development of new trends. Standard display advertising, for example, faces a serious challenge. Consumers feel oversatisfied with standard advertising formats, which results in the so-called banner blindness.



Adblocks and other solutions aimed at blocking banners are also common, effectively preventing consumers from contacting online advertisements. Another much-hyped year of mobile shows that users are gradually moving from desktops to smartphones. A short ride on public transport is enough to see that the vast majority of us use a mobile phone in our free time. The widespread lack of desktop-mobile integration also means that a significant number of consumers do not have the opportunity to see dedicated campaigns. A report by ZenithOptimedia [ ] shows that although display is declining, overall spending on online marketing is constantly increasing. And they will grow steadily also in - both in Poland and in the world.