The enrichment of society the overproduction of goods and the emergence of social media have caused the market power of buyers in Michael Porters analysis of market competitive forces and the market power of sales intermediaries to increase enormously as evidenced by the examples of Amazon Walmart Whole Foods Brands that did not notice this and still thought that they controlled demand through the quality of the product painfully collided with reality In order not to forget about this
it is worth looking at the surroundings divided into three groups This is most likely what was done at McDonalds in out on what was happening around the brand and three main reasons for the problems were discovered The internal reason turned Cell Phone Number List out to be the main development strategy success equals a strong increase in the number of premises So far the brand has grown at a rate of units per year As a result the reach of some branches overlapped new branches did not attract new customers but took away some of the traffic revenues and profits from the old branches
The micro reasons were customer service and satisfaction and the emergence of aggressive competition The rapid increase in the number of premises resulted in problems with enforcing the appropriate quality and speed of service in establishments In addition competitors began to open and intensively promote their own chains not only burgers but also other sandwiches Subway pizza Mexican oriental Italian food etc.