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The first here were American scientists Warren McCulloch and Walter Pitts, who presented the world with a mathematical model called the “logical neuron” in . This neural network used mathematics to simulate the functioning of neurons in the brain. In the s, research into artificial neural networks began to slow due to limitations in computing power. However, by the s, this problem was gradually overcome thanks to the development of computers.
  
For example, a backpropagation algorithm was seo expate bd created, which made it possible to effectively train neural networks. Current position of AI (Artificial Intelligence) It is impossible to single out a specific company that was the first to introduce the technology of using neural networks, but IBM, Google, Microsoft and Amazon played a significant role in the promotion of artificial intelligence. Marketing AI is also used today in the field of advertising and communications.



One striking example is the creation of personalized advertising campaigns. First, AI follows all the principles of marketing: it divides consumers into groups and determines which products and services are of interest to them. Then, based on this data, it creates an individual advertising campaign for each target group. This neural network approach not only increases conversion, but also improves customer interaction with the brand. Design AI is used in design.