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The figures and the situation of the e-commerce market in Romania were presented by Andrei Radu – CEO & Founder of GPeC , based on the recently published report . Other ideas and conclusions of the presentations from the first day of the conference can be found below: From Anastasia Kvasyuk's presentation - Global Commerce Development at eBay - about the opportunities offered by the eBay marketplace.

We learned that every 11 seconds, a product from the Balkan region is sold on the platform. The main products are auto parts, fashion, collectibles and the main countries where these products are sold on eBay are US, Germany, UK, Italy and Job Function Email List Canada. Petar Jetvic – Meta Global Performance Lead at Httpool dismantled some myths of cross border ecommerce in his presentation as well as some hot points to check in the marketing strategy.



Be successful with business expansion across borders. Myths in cross-border ecommerce: Social networks are the first search engine across borders. FALSE: The store's website is the first point of interaction with the customer. Localization (translation) is enough to be successful. NOT only that but adapting images and reflecting local lifestyle and traditions. "People want to see people like them" What worked in one country will work in another.