With all your content collected in one place

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It can be eye-opening to see just how much duplicate content you might have built up, purely from departments working on their own without communicating with each other. Once people begin to see what content you have, it is far easier to then spot gaps and discuss new ideas for content and new uses for existing content with other departments. This can only be a good thing. Siloed working is stifling creativity. It reduces the flow of ideas and the need and impetus to speak to people outside your own department. It can also lead to a “them vs us” mentality, which is not healthy for any business.

People can more easily communicate between teams and departments and come Email List up with new and better ideas for content to move the business forward. Content that performs with WriterAccess Structured Content Mastery: Building Blocks for Versatile Experiences “We now have essentially a box of Lego blocks where we can create rich content pages quickly and easily and enable our content team to lean into their creativity,” said Steve Goodwin, Lead Engineer at Top Villas. That’s a great visual, isn’t it? We can immediately imagine stacking and adding different colors and shapes of Lego to create something new, and it’s just the same with your content when you have a composable content platform. You can pull from different platforms, such as

   

AutoCAD, to add in technical drawings, for example, or find images, PDFs, hooks, tag lines, ad copy, product descriptions, data sheets, and more to create a brochure, a technical manual, a user manual, a website knowledge base, or indeed, anything else your internal and external customers want or need. It takes time to break your content down into usable, practical parts and to add a meta description to each one so that each piece of content can be easily searched for, but the time spent is worth it when users can quickly and easily pick and choose the right pieces of “Lego” to create what they want. From that point, the platform becomes a massive time saver, enabling your people to create and personalize content for any type of customer at any stage of the sales funnel.