Apple acquiring Beats was a vital solution

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In addition to identifying objects, Shazam developed visual recognition technology, as a platform for marketers who seek to engage with audiences. At this moment, the app has been downloaded more than 1 billion times, and it even has its own show on American television, called ‘Beat Shazam’. Since iOS 8, Siri incorporates Shazam, and there are connections with Apple Music in the Shazam app. Further integrations between Apple and Shazam are also possibly coming.

2. Beats Acquired on: August 1, 2014 Acquisition cost: $3.0 billion Apple’s investment in the music industry Email List is now pretty much a given. Hence the largest acquisition for the company, to this day, comes as no surprise. Also, Apple’s successful marriage of technology with culture was what had inspired Beats Electronics since the beginning. to its revenue growth, as it had slowed sharply in the last few years.





‘Beats by Dr. Dre’ price tag at $450 and manufacturing cost at just $14 to create, meant a high-profit margin. This acquisition also managed to make Dr.Dre the first ‘hip-hop billionaire’. Image by Kārlis Dambrāns, flick.com Fast forward five years later and Apple’s most expensive subsidiary today wasn’t exactly a game-changer. For one, Apple shut down Beats’ music player, Beats Music, as it integrated with iTunes radio and became redundant.