Expensive and unique.

Zannaty89

Nick is very talented, but as a personality he’s an introvert. He’s a shy man. He doesn’t like to stand on stages, to make sales pitches. He doesn’t even like to go to networking events, and so he told me, “David, I can’t do marketing.” Nick had received lots of advice from different people. Somebody said he should advertise his products in all kinds of different places, here, there and everywhere, and he did that at great expense but it wasn’t effective. Other people said he should go to networking events and shake hands with hundreds of people and give out thousands of business cards, but it just wasn’t a comfortable thing for him to do.

It wasn’t his style. Somebody else said that he should open up a shop on the high street, and he tried that, but it failed because that attracted customers who were looking for simple ordinary furniture so when they found out the prices they ran away. So Nick was actually in despair and  Austria WhatsApp Number nking of closing the whole business when we came to me to ask for advice. But before giving advice I asked some questions. I said, “But, you do sell furniture. How does it sell? What is the process? What happens? Tell me.” And he said, “Well, usually it’s by word of mouth recommendations and personal recommendations from customers.” And he said that almost apologetically, but I think that’s wonderful.





And then he told me that a few weeks ago, at the weekend, he went to see some friends of his who live in the countryside in a nice house. He is an architect, she is a teacher, the couple who live there. And they’d become friends with Nick because previously they bought furniture from him, so he went to visit them at the weekend on a Saturday afternoon for a cup of tea and a piece of cake and a chat. And by coincidence this Saturday they had some friends staying with them, another couple from a different part of the country, and they asked Nick about his business, about his furniture, his studio, his techniques. So he started to tell them naturally, comfortably, enthusiastically about his materials,