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Information you provided to give you news about our products and services. and newsletters at any time. For more information on how to do this, as well as our privacy practices and commitment to protecting it, please review our Privacy Policy . eir message and generate a positive perception of the brand and services. The public, on the other hand, can have a more transparent view of the organizations and complain about the services offered and the positioning carried out. How did public relations emerge? One of the greatest scholars of public relations, James E. Grunig , points out that the


Chinese aristocracy has cultivated this art for 5,000 years. Public relations as a Malaysia Mobile Number List professional field, however, has been studied since the beginning of the 20th century, that is, about 100 years ago. As we can see, this field of study is relatively recent. It arose in the United States from the need that companies had to communicate with their audiences to generate a positive image. At that time, an accelerated era of growth was underway, marked by the mechanization of processes and the exploitation of workers. The labor movement became increasingly articulate and demonstrated against large companies. This caused these companies to





perceive the need to communicate a better image of themselves to their public. The first public relations professional that communication specialists consider is Ivy Lee . In fact, she is considered the father of public relations . Ivy Lee founded her own PR office and worked for large corporations to improve their image and increase their profits. She reinvented the way organizations positioned themselves in front of the world. He preached the humanization of business models and advocated transparency, preaching the maxim: "The public must be informed." This still sediments the way communication scholars see public relations: an activity to optimize the link