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personal boost. You will gain new skills andreal-life experience in a generative technology that’s going to become more widespreadand an area that companies look for to recruit or promote. How Brands Can Takeon Social Issues on Management andLeadership Written by Clodagh O'Brien The way brands need to talk to consumershas changed. They have expectations of companies in terms of sustainability,transparency and the long-term benefits to society. Companies need tocommunicate their values and call out issues they support on social media aspart of their corporate social responsibility programs and weave them into theculture of the brand. According to ‘Championing Change in the Age of
Social Media’ research, two-thirds of consumers sayit’s important for brands to take a stand on social and political issues. Andthe place to do it? 58% are open to brands championing these causes on socialmedia - the #1 channel for receptivity amongst consumers. So how Japan WhatsApp Number List can brands usetheir social media channels, existing and new, to speak out? And if they do,what’s the best way to go about it ethically and sensitively? Let’s find outhow your brand can advocate successfully on social networks. Should brands takea stand on social issues? It’s evident that customers now expect brands to havea purpose. There has to be something behind a brand that a consumer can believein. Taking a stand on social issues is an effective way to demonstrate whatyour 
brand believes in and can reap rewards in theseways: 1. Boost your following especially amongst Gen Z & Millennials Arecent Gallup study found that those aged 18 to 29 are more likely to say it is“extremely important” that businesses operate in an environmentally sustainableway (77%), reduce their carbon footprint (73%) and focus on long-term socialbenefits. Bodyform’s ‘Womb Stories’ is a great example of a campaign thatresonated. Focused on highlighting issues that affect women such asinfertility, menopause and endometriosis, the animations generated a strongreaction on its social media platforms seeing 1.1 million views on Instagramand 3.4 million likes on Twitter. (The following video by Bodyform contains atrigger warning: images of
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發表於 2024-2-25 18:50:20