Answers to these questions are a good start to implementing

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How many publications do we want to obtain and who should create them?  Employee Advocacy Natural messages It's not an art to publish content, but to do it effectively. To arouse the involvement of the community gathered around employees, they should be natural and consistent with what the people really think. Let's suggest employees to speak on topics that directly concern their work and express their opinions. Let engineers talk about new technologies and HR specialists talk about employer branding. And all this, of course, in the context of our company.


Enthusiasm is a source of commitment The greatest motivation is sincere DB to Data intentions. Let's make employees enthusiastic about our program activities. We can introduce elements of internal competition, encourage them with small rewards for good results, or simply create a friendly working environment. Engaged employees are proud of the company's successes and willingly share information about it. Clear rules How to support employees in Employee Advocacy activities? To make sure that they.




promote the brand in the way we want, let's create a simple guide in which we will include information on how and what is worth writing about. This will not only make the task easier for employees, but will also allow them to navigate social media more confidently and freely. Personal brands It is important for business not only to build its own brand, but also to promote employees as experts. Their strong personal brands mean a wider reach of Employee Advocacy activities and greater trust of potential business partners. An investment in employee development is also an investment in the company.