This is where data storytelling comes in

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The “StartUp” podcast laid the foundation for the combination of branded content and creative storytelling, which was perfected with “ Open for Business ,” a podcast from Gimlet Creative (Gimlet’s marketing team) and eBay. Ostensibly, it's about stories about starting small businesses that use high-quality storytelling techniques. In the background is the company eBay. Conclusion: Listen! Storytelling via podcasts is not a brand new discovery in 2018, but you can no longer ignore it.


It offers great potential not only for journalists, but also for companies and brands. How we do storytelling Special Data will also be influenced in the future by the increasing spread of voice enablement. So it's worth taking a closer look at how audio storytelling differs from written storytelling and other forms of representation. Do you want to get fit in online marketing? With our newsletter you will automatically receive the latest Seocracy articles directly in your inbox! Subscribe now 9. Data storytelling Blockchain, Bitcoin and Big Data – the focus of storytelling will increasingly shift to technologies and data.




On the one hand, externally, in order to explain technologies and data to the listener, viewer or reader in an easy-to-understand way and make them tangible. On the other hand, internally in companies to make data easier to understand. Instead of diagrams and Excel monsters, there are data stories “told” by data storytellers like Cole Nussbaumer Knaflic . Advantage We are surrounded by data - companies collect it about themselves and their customers. But data isn't always easy to understand, and Excel sheets and charts rarely keep audiences entertained.