A brand identity usually includes the product

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These are all part of the brand and the others will not be listed one by one In a broad sense all elements that can differentiate your business products and services from competitors can be collectively referred to as a brand Once users establish an emotional connection with your brand they may become diehard fans and regular customers If you want to be this kind of brand you cant just buy and sell As the external image of a company the brand can only effectively reach the hearts of users and make them believe that you are more in line with me than your competitors Therefore how to identify


a brand or how to enable consumers to easily identify their own BM Leads brand among many brands and to enable consumers to recognize you remember you and identify with you is the process of branding Identify The appeal of brand recognition is to be different and appeal to consumers memory reaction and cognitive reaction In the process of brand building and brand management no matter how good the brand positioning and value proposition are if it cannot be clearly recognized by users the brand value will be lost or it will be impossible to talk about it What are the elements of brand identification





Brand identity can also be said to be the expression of a brands value proposition It refers to the setting or design of a system so that the brands value proposition can be clearly presented so that consumers can easily identify it and be able to believe in the brands commitment to consumers  level such as category attributes qualityvalue usage scenarios user associations etc corporate level corporate organization business philosophy etc and personality perception brand personality brand image social relationships etc  and symbol system visual expression brand story etc to define the elements that allow consumers to identify the brand and differentiate it from competitor brands .