Pay close attention to your branding

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Lead generation The CTA is a graphic element - with a link and a short descriptive text - on which users click to reach the landing page dedicated to the offer. After creating them, it is positioned in different points of the site pages , to attract visitors' attention and make them click to find out more. The ideal places to include CTAs are: Homepage: calls to action relating to new offers could find space directly on the homepage of the company website; Changing the place of the CTAs regularly allows you to always have new ones highlighted, perhaps associated with an event.

Be careful not to offer too many, otherwise the visitor will not understand their value. Blog articles: in the wedding photo editing service company blog   a pillar of B  B digital marketing  , adding a CTA consistent with the topic of each post allows you to better promote the offer. Site pages that address the same buyer persona or address issues related to the offer: the perfect place for a CTA that helps visitors find a solution to their business problems. Landing pages are an extremely useful tool for generating quality leads and ensuring that users follow the purchase path tailored for them: it is important, however, that they are created correctly and optimized to receive traffic.



Do you need tips on designing a perfect marketing campaign for your business? Book a free session with one of our inbound experts! Is it time to hire an inbound marketing agency? Published by Ron Benvenisti You can find me on: Updated the:April  Reading time:    minutes inbound-marketing-agency The inbound marketing strategy is an excellent method to improve lead generation and create new B  B business opportunities thanks to the company's digital channel.