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Identify Customer Goals In addition tounderstanding their pain points, you want to take a look at the positive thingsthat customers want to achieve — their goals and aspirations. Your salespeoplewill have a good idea of what customers think about your products and themotivation behind purchasing them.

You can ask your sales staff to collect quotesabout customers’ experiences to gain more significant insights from shoppers.Understand How Your Brand Can Help Once you have a better understanding ofwhere your customers are St. Pierre and Miquelon Email List coming from and what they’re trying to accomplish, thenext and most important question is, “How can we help?” While many marketerstend to focus on product features, the real conversation is about the benefitsto your customers.

   

For each pain point and goal that youidentify, ask the question, “How can we help?” The answers will provide anexcellent starting point from which you can craft essential marketing messages.By stepping away from the list of product features and focusing on how you canbetter assist your customers, you begin to put the conversation in the rightframework.