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A personal brand provides unique opportunities for professional development - to get a good position, become a sought-after specialist and make a name for yourself, increase your value in the labor market, attract more clients and gain maximum freedom in your work. A personal brand is not just a famous name, but your reputation and a guarantee that you do your job well.
For example, there is a lot of competition in the labor market. To find a job and get a good position, you need to make an impression and show that you are truly an expert in your field. A personal brand will help you stand out from others and demonstrate your strengths. In this article, we will tell you where to start creating a personal brand.
We took most of the recommendations from our free online course “ Successful Me: from resource to personal effectiveness .” If you want to learn more about personal branding, follow the link .
Step 1: Analyze yourself, define your expertise
Think about what you are good at, what specific social media marketing service benefit you can bring to society. Break yourself down as a person - formulate your interests, hobbies, values. Next, define your expertise: what you can tell the audience and how you can help, what advantages you have compared to other experts, and where you are inferior to them.
Step 2: Identify your target audience
It is necessary to understand what kind of people will be interested in you and what social networks your audience uses. If you want to share professional advice or sell your services, you need to imagine yourself in the role of your clients. Write down their main features - gender, age, profession, hobbies, interests. Create a detailed picture of your target audience.
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Step 3: Develop a strategy and create a content plan
Analyze your competitors' accounts and how they position themselves on social networks. Think about what goals and objectives you want to achieve, how you plan to communicate with your audience and attract subscribers. Then make a plan for publishing on your account. It is better not to mix professional advice with recipes for your favorite dishes, stick to the topic of your blog. Make a list of topics for several weeks in advance, so you can prepare higher-quality content and publish new posts on time.
Step 4: Write your story
People do not become experts in one day, there is always a long and winding road behind success. Tell your audience about it, why you decided to become a specialist in this field and not in another, what was the impetus (an incident, advice from a loved one). Where did you study the profession, what courses, trainings, webinars did you take, how did you start your career, what difficulties did you have to overcome. A personal story will help you open up to the audience and make friends with them.
Step 5. Register on social networks
The first and simple step in developing a personal brand is to create a social media account that will serve as your personal business card. Therefore, it is worth taking the design of the page and your photos seriously.
We asked Dmitry Beskromny , founder of the digital agency bQ Group, speaker and producer at the National Research University Higher School of Economics, to share his experience and talk about promoting a personal brand.
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發表於 2024-11-10 11:24:59